SwayID exists to flip commerce on its head — making it joyful, fair, and immediate, while treating everyday people like powerful creators of value. Blending social identity, commerce, and playful rewards into an empowering experience for brands and users alike.

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Primary product and UX/UI designer for the Cray experience: Introduction of short mini-games to win participating brands’ rewards, discounts, and other perks at checkout. Designed full Cray product journey, all graphics, and fresh design system elements in line with the brand’s existing style and personality.