The Editor's Collection

Exclusive wine box set to celebrate today's heroines. Reese's Book Club and SIMI Winery partnered to launch a limited-edition holiday box set featuring two of SIM's best-selling wines (Sonoma County Chardonnay and Cabernet Sauvignon) with limited edition labels, a personal note from Reese, a bookmark. Offering was expanded in 2022 to include a limited edition rosé, available online and in retail stores.

The Editor's Collection was born out of work with Tandem Entertainment, A CAA Company. Our work started with early strategy and partnership, then expanded to naming, identity, and packaging.