MTV VMAs Identity Rebrand

Concept branding for the MTV Video Music Awards inspired by electronic dance music. Identity created in collaboration with Jana Jekimenkova. The energy and excitement of electronic dance music is reflected in both style and composition using neon elements, club imagery, and zooms to echo the pulsating beat of EDM. Particular emphasis placed on the digital aspect of the awards show broadcast: storyboard for the animation sequence as each nominee is announced available upon request.